SWOT Analysis PowerPoint Slides

6 minutes read

@ tutsplus.com

Discover how to use SWOT templates in PowerPoint to assess a situation and make recommendations.

In this tutorial, you’ll learn how to create a SWOT analysis in PowerPoint.

We often find ourselves with “blinders” on in our business or work. Getting caught up in the day-to-day tasks can make it challenging to step back and see the broader picture, which is crucial for effective assessment and growth. Fortunately, there are established processes that can help provide insights. One of the most popular techniques is a SWOT analysis. This method evaluates the strengths, weaknesses, opportunities, and threats related to a situation.

If you’re tasked with assessing a situation and presenting your analysis, you’ll need to create SWOT analysis PowerPoint slides. It’s best to concentrate your efforts on the analysis itself rather than getting bogged down in the design process of PowerPoint.

Using SWOT analysis templates in PowerPoint allows you to start with a pre-designed slide, add your insights, and create a presentation you feel confident sharing.

For a selection of free and premium PowerPoint SWOT analysis templates, check out these articles:

In this tutorial, I will guide you on how to utilize these SWOT templates for PowerPoint to effectively convey your assessment.

What is a SWOT Analysis?

A SWOT analysis focuses on four key factors:

Strengths: Identify your advantages in the situation. This could be technical expertise or strong industry connections. Recognizing and leveraging your strengths is vital.
Weaknesses: Acknowledge the blind spots in your business. Consider what your competition does better and how these weaknesses might be addressed.
Opportunities: Explore potential areas for growth that you might not have considered, such as new products or expanding existing client relationships. Identifying these opportunities will guide your business strategies.
Threats: Threats can be both internal and external. Internally, it may involve lacking certain skills that customers require, while externally, it could be changes in market demand. Understanding these threats allows for a proactive approach.

SWOT analyses are popular for their intuitive nature, as they help visualize various aspects of a business situation. Here are some examples of existing SWOT analyses to inspire you:

Bplans offers a collection of fictitious SWOT analyses for format reference.
Take a look at this SWOT on Apple, shared on SlideShare.
Ron Feher’s deck on preparing a Personal SWOT Analysis provides insights on self-assessment with excellent examples.

Conducting a SWOT analysis enables you to view a situation from multiple perspectives, thus revealing areas for growth and improvement.

How to Use SWOT Templates in PowerPoint

Time is crucial when preparing a SWOT analysis. Your audience—whether a boss, client, or even yourself—looks forward to actionable recommendations.

Starting with a SWOT template for PowerPoint saves time and enhances efficiency. These templates are available through a subscription to Envato Elements, providing access to countless PowerPoint templates designed to streamline your work.

By utilizing these templates, you can focus on the content of your SWOT analysis instead of the design process. Templates come with pre-determined grids and placeholders for your findings, ensuring a professional look.

If you prefer a more tailored approach, you can purchase individual templates from GraphicRiver, which can be a cost-effective solution if you have a specific design in mind.

If a SWOT analysis template doesn’t quite fit your needs, explore these additional resources for more business-centric slide decks:

How to Make a SWOT Analysis in PowerPoint

Now that we’ve explored sources for SWOT analysis PowerPoint templates, let’s choose one and create an analysis.

I will be using the SWOT Analysis PowerPoint template available on Envato Elements, which offers multiple color palettes and slides showcasing the power of SWOT.

In this section, I will create example case studies demonstrating various SWOT techniques using different slide designs.

1. The Basic SWOT

For a straightforward approach, consider slide 15 in the presentation. This design prioritizes content over decoration, allowing your conclusions to stand out. Simply fill in the four rectangles with your analysis components:

This minimalist approach is effective, especially when time is limited.

2. The Graphic SWOT

If you prefer a visual representation, check out slide 17. This design maintains the four essential placeholders in a leaf-like shape for a unique measurement of the situation:

Enhance this slide by adding animations to reveal each “leaf” sequentially. If you’re unfamiliar with PowerPoint animations, see this tutorial:

How to Quickly Add Good Animations to Your PowerPoint PPT Presentations

3. The Internal and External SWOT

It’s essential to differentiate between internal and external factors during your SWOT analysis. Slide 22 utilizes a tree diagram style to illustrate this distinction:

This method clarifies what factors are within your control versus those that are not, making it easier for your audience to understand.

4. The Quantified SWOT

While traditional SWOT analyses focus on qualitative data, slide template 40 introduces a numerical approach. This is especially useful in fields like finance or engineering, where calculations are paramount:

You can also represent the progress of an extended SWOT analysis by assigning percentage completions to each area.

5. The Personality SWOT

A personal SWOT analysis can provide valuable insights into your ventures and growth areas. Slide seven features a fun cartoon character representing each quadrant of the SWOT analysis. Customize each section with thoughtful self-reflection:

If the character doesn’t resonate with you, consider using a caricature illustration that fits your personality from Envato Elements.

These examples illustrate the versatility of pre-designed templates available through Envato Elements. Your SWOT analysis slides can reflect a variety of styles, aiding in your assessment of any situation.

Start Your SWOT Now

Embarking on a SWOT analysis can significantly benefit your business by clarifying your strategic direction. Breaking down your situation into these four categories enables meaningful insights.

For more techniques on building PowerPoint presentations, consider the following resources, which offer some of the best practices for applying PowerPoint templates effectively in the business realm:

Build a SWOT Analysis Today With a SWOT Matrix Template in PowerPoint

If you’re ready to create a SWOT analysis in PowerPoint, visit Envato Elements or GraphicRiver to find a suitable template that simplifies the process and lets you focus on your analysis.

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